Firemax is a Chinese budget tyre brand. Its eponymous manufacturer, Shouguang Firemax Tyre Co., Ltd., is based in Shouguang City, Shandong Province, China and was established in 2011; some retail sources date the consumer brand's market launch to around 2015 out of Qingdao. It makes passenger-car, SUV, light-truck and commercial radial tyres and is sold as an economy/entry-level option in over 100 countries.
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The Firemax FM601 is a budget summer touring tyre intended for everyday passenger vehicles. It is positioned as an affordable option, though independent testing and user reviews highlight significant limitations in wet grip and braking performance.