Prinx is a tyre brand of Prinx Chengshan (Shandong) Tire Co., a manufacturer tracing back to Chengshan Group (founded 1976), with the Prinx name introduced around 2014 and expanded globally from 2020, including a purpose-built plant in Thailand. It is positioned as a mid-tier line offering OEM-level engineering without premium pricing, covering consumer and commercial tyres.
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The Prinx Hirace HZ1 is an ultra-high-performance summer tyre featuring an asymmetric tread design. It is specifically intended for middle and premium class cars, offering excellent high-speed highway control on both dry and wet surfaces.