Vredestein is a Dutch tyre brand established in the Netherlands in 1909 and owned since 2009 by India's Apollo Tyres. It produces passenger-car, agricultural, industrial and bicycle tyres, with European R&D and car-tyre production in Enschede, Netherlands. Marketed as a premium brand, it is known for ultra-high-performance summer tyres and well-regarded winter and all-season lines, with car-tyre styling developed with Italian design house Giugiaro.
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The Vredestein Ultrac Vorti R is a max-performance summer tyre with an asymmetrical Giugiaro-designed tread, intended for high-performance cars. Owners rate its wear 8.5/10, and it is positioned as a mid-range option with a premium feel.