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Budget

Imperial Ecodriver 4

All-season budget tyre · 195/65R14

from$108.00/tyre
Budget — everyday wet-weather reliability for cost-conscious driversIn stock at 1 retailerPrices checked 27 Aug 2026
Imperial Ecodriver 4 tyre

Understand this tyre

What the size on the sidewall means195/65 R14 89H
195 · Width
The tyre is 195 mm wide, measured sidewall to sidewall.
65 · Profile
Sidewall height is 65% of the width — a taller sidewall for a cushioned ride.
R14 · Rim
Fits a 14-inch wheel. Must match your rim diameter exactly.
89H · Load & speed
Carries up to 580 kg per tyre, rated to 210 km/h.

The Imperial Ecodriver 4 is an all-season passenger-car tyre sitting in the budget price tier. It uses an asymmetric tread design aimed at delivering reliable wet-weather performance for everyday drivers. EU label data across most sizes grades wet grip at C and fuel efficiency at E, with a noise rating of 70 dB. Available in sizes from 12 to 15 inches.

Wet grip
58%
EU label C wet grip; description claims reliable wet performance
Quiet & comfort
72%
EU noise rating 70 dB places it in the 69-70 dB band
A good fit if you…
  • Do everyday driving — commuting and running errands
  • Want an all-season tyre without paying premium prices
  • Drive a smaller passenger car in the 12–15 inch size range
Look elsewhere if you…
  • Expect sharp, sporty handling — it's pitched at everyday use, not performance
  • Want strong fuel economy — the EU fuel-efficiency grade is E

Specifications

Vehicle type
Passenger car
Usage
All season
Run flat
No
Electric vehicle
No

Which retailer suits you?

Compare prices at 1 retailer
4.3(96)
TyroolaShop tyres online in New Zealand. Lowest prices guaranteed, fast delivery, and local fitting options available. Find your tyres at Tyroola.
In stock
$108.00/tyre advertised+ Tyrewise + fitting + delivery
≈ $619.60for 4 tyres, fitted
Opening hours
Monday
8:00 AM – 4:30 PM
Tuesday
8:00 AM – 4:30 PM
Wednesday
8:00 AM – 4:30 PM
Thursday
8:00 AM – 4:30 PM
Friday
8:00 AM – 4:30 PM
Saturday
Closed
Sunday
Closed
What customers say4.396 Google reviews
View all on Google ↗
  • _
    __2 weeks ago

    Showed up as described, it's my 3rd set of tyres from them and I've been happy each time.

    Review via Google Maps

  • MS
    Mike Skinnera month ago

    Amazing price and fast delivery. Had to wait a week but a no brainer with prices that don’t make you feel ripped off

    Review via Google Maps

  • AP
    Amit Prasada year ago

    I had a fantastic experience with Tyroola Ltd! The ordering process was smooth and hassle-free, and their customer service was excellent. The fitting service was quick and professional. The prices were competitive, and I appreciated the clear communication throughout the process. I highly recommend Tyroola for anyone looking for quality tyres and great service!

    Review via Google Maps

  • RC
    Rod Clements2 years ago

    ⛔⭐⭐⭐⭐⭐5 Stars go to TYROOLA as they had the stock Couldn't be beaten on price (even with modest courier cost) + delivered promptly with good communication by phone importantly. Recommended.✅ SupershopperNz/ROD Whangarei 🇦🇺

    Review via Google Maps

  • PB
    Peter Brennan6 months ago

    Tyroola,have a great selection of tyres, ordering was easy, with good tracking and updates, I would use them again.👍

    Review via Google Maps

Go to Tyroola

About Imperial

Belgium · Founded 2011

Imperial is a private-label tyre brand created in 2011 by Belgian tyre wholesaler Deldo Autobanden N.V., one of Europe's largest tyre distributors. It is marketed as a 'high-class budget' brand covering passenger car, van, SUV and 4x4 tyres, manufactured to European standards in both Europe and Asia.

Private-label brand of major European wholesaler Deldo AutobandenWinter tyre rangePassenger car, van, SUV and 4x4 tyres made in Europe and Asia
All Imperial tyre prices in Auckland →

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Imperial Ecodriver 4 in other sizes