Atlas was originally an American tyre brand founded in 1935; it was later acquired and revived in 2015 by Linglong Americas, the US arm of China's Linglong Tire Corporation. Tyres are now manufactured in China and Thailand and positioned as practical, value-oriented options for everyday vehicles.
Pick your size on any model to compare its price at every Auckland shop that stocks it, fitted total included.
The Atlas AM520 is a run-flat summer touring tyre designed for performance-oriented passenger vehicles, featuring an asymmetric tread pattern that delivers strong wet and dry grip with quiet, comfortable ride quality. It is positioned as a budget-friendly option in the New Zealand market.
The Atlas E A52 Ev is an ultra-high-performance tyre designed for premium electric vehicles, utilising technologies developed during Formula Drift Japan competitions. It is positioned as an affordable, budget-conscious option offering improved high-speed handling, stability, and increased durability.
The Atlas AS800 is a performance-oriented all-season tyre designed for passenger cars, offering a balance of responsive handling and a comfortable, quiet ride. It sits in the budget to mid-range segment of the market.
The Atlas Paraller AT2 is an all-terrain tyre designed for 4WDs, SUVs, and light trucks, featuring an aggressive tread pattern that provides reliable grip on and off the road including mud, gravel, and light snow. It is positioned as a budget-friendly all-terrain option in the market.
The Atlas Paraller M/T is a mud-terrain tyre designed for light trucks, SUVs, and 4x4 vehicles, featuring an aggressive tread pattern for off-road grip. It occupies the budget end of the market, offering aggressive looks and mud-terrain capability at an entry-level price point.